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the written word

Where Spelling, Nuance and Composition Really do Matter

You often have only one chance to be understood, so it's important to make the most of it.

In the end, clear, effective communication always comes down to the miracle of language. Sometimes sparse and visually evocative; sometimes detailed, descriptive, technical or educational: our words are always compelling, always focussed, always measured. Words need to exist for a reason. If a word serves no purpose—on a page, in a script or in speech—it must die. The alphabet can be a truly brutal and beautiful place.

Spelling and grammar count too, and I owe it to a Grade 6 teacher, Miss Mann, for esplainin' me that.

We believe a picture is worth a thousand words, but in the course of conceiving and describing that picture in the context of a marketing message, words tend to be pretty helpful. And while we're referencing clichés, we also believe that the pen is mightier than the sword. Naturally there has to be thought put to that pen and ultimately, action to go with it. But without the magic of words, the world would just be a bunch of unarticulated ideas, and we wouldn't be very good at communicating with each other at all.

That's why the message is always the most important part of the message. The medium is just a tool. We deliver:

  • Strategy
  • Executive speeches
  • Stakeholder communications
  • Video scripts
  • Advertising copywriting
  • Advocacy
  • Editorial and opinion
  • Straight reporting


Our mission is to create
an environment built
on a partnership of effort,
where honour and intent
are always more important
than the fine print.

How we think

Great creative is important,
but we put content before form;
the message before the medium.

How we work

Flexibility is not the same
as compromise.
Our commitment is to own
your objective. We go beyond
what is asked, and do
what is needed.

© Crunch! Inc. Communications, 2001 - . All rights reserved.
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