Special effects will never replace good content. Not ever.

There's a lot of emphasis these days on whiz-bang technology, and finding creative ways to use it. And there's no doubt that technology continues to change our world. But it seems to us that the bells and whistles of communication sometimes drown out the message.

Marshall McLuhan said the medium is the message. Maybe. We believe that the medium is a tool.

The message is the message. That's what good communication needs to focus on.

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